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Atlanta Braves 2010 Season Recap and Ticket Price Preview

The 2010 season started off with a bang when Jason Heyward hit a home run in his first career at-bat.  The Braves definitely had their ups and downs throughout the season but in the end the Braves and their fans couldn’t be all that upset with the results other than the fact that it marked the end of the Bobby Cox era. 

Bobby Cox will go down in history as one of the greatest MLB coaches of all-time, Cox ended his career fourth on the all-time managerial win list with 2504 wins.  Fredi Gonzàlez has some big shoes to fill and will take over as the Braves manager in 2011.  

The end of the regular season was a little rough for the Braves as they were just 14-16 in their final 30 games which included a 1-5 record against their division rival the Philadelphia Phillies. 

The Atlanta Braves completed the 2010 season with a 91-71 record and took second place in the NL East finishing six games behind the Phillies.  Lucky enough, the Braves clinched a wild card berth and faced off against the San Francisco Giants in the NLDS. 

As we all know the Braves season came to an end against the Giants after losing three of four in the NLDS.  The Braves would have loved to send their long-time coach out with a World Series but it just was not meant to be.

Atlanta Braves tickets for regular season games at Turner Field averaged $36.57 per ticket on the secondary market which placed them toward the bottom of the league in terms of average ticket price. 

The most expensive ticket on average to a Braves regular season home game was $54.65 per ticket for the October 2 game against the Philadelphia Phillies while the least expensive ticket on average was $19.73 per ticket for the August 19 game against the Washington Nationals.  We expect that Braves home game ticket prices on the secondary market will remain toward the bottom of the league for the 2011 season.

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Toronto Blue Jays: 2010 Season Recap and Ticket Price Preview

The Toronto Blue Jays finished the 2010 season 85-77, earning them fourth place in the AL East, arguably the toughest division in the league. One of the major highlights of the Blue Jays’ season was their power at the plate. The Blue Jays led MLB with 257 home runs in 2010, surpassing their previous record of 244 by the 2000 Blue Jays team.

Jose Bautista led the team and the league with 54 home runs—12 home runs more than perennial All-Star Albert Pujols, who finished the season second in HRs. Bautista also ranked third in the league for RBIs with 124. This was a breakout year for Bautista who came into the season with only 69 home runs and 211 RBIs over 736 games. 

Hopefully Bautista will be able to continue with his impressive performance at the plate in 2011.

Toronto Blue Jays tickets for home games throughout the 2010 season averaged $70.72, making them a consistent presence in the top 10 leaderboard for average ticket prices.

Although it might be surprising to see this Canadian team commanding such high prices in a secondary ticket market, this is a trend that occurs across all major sports out of Toronto. The most expensive ticket for the 2010 season was for their last home game on September 29th against the New York Yankees, which averaged $87.63 per ticket. 

Blue Jay ticket prices will remain the same on the primary market for the 2011 season, so we expect that tickets on the secondary market will still be in high demand and should remain in, or around, the top 10 throughout the 2011 season.

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NL West Pennant Race: Three Fanbases in a Wild, Wild West Mindset

The NL West has featured some of the more interesting pennant races in recent memory, mainly centered around the Rockies amazing comebacks in 2007 and 2009 to snag Wild Card spots.

The year 2010 is no different, as the San Diego Padres, San Francisco Giants and Colorado Rockies are all within two games of each other entering today.

This race has only really become a race in the past month, as for much of the year, the San Diego Padres seemed to be a foregone conclusion to win the NL West. Yet a huge losing streak by the Padres matched by another September surge by the Rockies has made it a race. Here are the relative standings the NL West over the past 30 days.

(Note that the Padres have a straight line because they are the division leader. Thus they are ‘zero games behind the leader’ for that period.)

The surges by both the Giants and Rockies have been amazing, especially since the Rockies were 11 games out 30 days ago.

Day by day and game by game, the Rockies and Giants crept closer (of course, aided by the Padres ten-game losing streak). So I wondered what impact this race and the surges by the Rockies and Giants, who I should note are the leader right now, had on the ticket prices of the NL West teams.

Here are the Average Ticket Prices over that same 30-day span.


This chart is a little more volatile than the leaderboard. The Giants ticket prices are the easiest to explain. Except for a recent slide, which will probably be evened out, the Giants have very much mirrored their team’s performance.

Since September 1st, the Giants have had a five-game turnaround to become the new divison leader.

They have been consistently good since that date and it’s no surprise that same date marked the start of a prolonged increase in ticket prices, which have gone up $15 and remained fairly stable, as the Giants have finished chasing and now passing the Padres.

The Rockies and Padres aren’t as easily explained. San Diego’s prices, after their 10-game losing streak, have been extremely volatile since, while Colorado’s ticket prices barely started increased.

Why did these teams’ performances not affect their ticket prices, like the Giants did? The answer is within the games.

Let’s start with the Padres, the team in free fall, whose prices would fall along with their standing.

What is interesting to note is that the prices of all remaning home games until the end of the season do not reflect how the Padres current standings. Yet they relate more to whom the Padres face.

Excluding their last series against the Cubs, the Phillies and Reds commanded the highest average ticket prices paid by Padres fans. What do both the Phillies and Reds have in common?

They are the leaders in the NL East and Central and are possible playoff opponents for the Padres.

San Diego were up by six games when they faced the Philies, although their losing streak started before then; their series against the Rockies followed when the Padres were up by five games. Yet there is a noticeable difference between in ticket prices for each series.

Padres fans clearly wanted to see a possible playoff preview and were willing to pay for it.

In a tight pennant race, against a division rival, the Padres fans didn’t pay as much as they did to see the Phillies.

San Diego fans seem more interested in watching prospective playoff opponents than games that decide if their team will even make the playoffs.

Now, let’s take a look at the Rockies and see if their games have a similar trend.

The Rockies’ fans are not enamored by the prospect of seeing potential playoff teams, and there is a simple explanation: Colorado probably won’t make the playoffs, especially after facing the Reds.

The Rockies weren’t even that excited to play the Padres, as they had to first beat the Giants to get to the Padres.

What is strange is that the games that command the highest ticket prices are against the Giants and Dodgers—two divisional rivals. Another interesting aspect of the fans’ mindset is how each franchise made the playoffs in recent seasons.

The Rockies have been there twice in the past three years, so their fans might not mind an off year, which shows in their reluctance to pay top dollar for games against playoff-caliber teams, and their willingness to pay for games against divisional opponents who won’t make it (Arizona, LA).

The Padres made the playoffs in 2005, 2006, and lost a one-game playoff in 2007. Their fans are itching for them to return to the postseason, which shows in their willingness to pay for games against playoff-caliber teams, inlcuding matchups with playoff implications.

Finally, there are the Giants fans, who have pretty much followed the rise of their team: paying higher prices as their team gets closer and closer to making the playoffs.

The Giants haven’t made the playoffs since 2004, and haven’t been higher than third since 2005, so it makes sense that their interest in the team (and therefore willingness to pay higher prices) rise and fall with their team’s performance.

Fans aren’t always built the same way. Much of their interest in each game, especially in a 162-game season, is very volatile and depends on their team’s standings.

By looking at the 2010 NL West race, it’s clear that Padres fans are happy to be in good standing, and are experienced enough to start scouting possible opponents for the postseason.

Rockies fans, now used to this late surge, won’t be swayed by the opponent and want to see the divisional rivals; Giants fans are desperate for serious September baseball with playoff implications.

Do you agree with these findings of each teams’ fanbase? Is this trend in other teams? Feel free to share your thoughts. Comment below or chime in on Twitter at @SeatGeek. ‘Till next time.

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Extra Extra! Yankees’ Ticket Prices Continue to Drop

The ‘Dog Days of Summer’ are coming to a close and not surprisingly, October is on the horizon again for the 2010 New York Yankees. With strong and reliable pitching, the emergence of Robinson Cano, Nick Swisher, and Brett Gardner, and the consistency of Mariano Rivera and Derek Jeter, the Yankees have put themselves in the driver’s seat in both the AL East, and the AL Championship (

Although they share a 5.5 game lead with the Tampa Bay Rays over the Boston Red Sox (8/19/2010), the Yankees have set themselves up for an all but sure shot at the World Series this October (I’m knocking on wood here, fans). Despite all this great news for the Yankees, here at SeatGeek we have noticed even greater news for Yankees fans. The average ticket price for upcoming Yankee home games continues to fall.

The Yankees ticket prices have had the highest average value for most of this season, yet they have recently slipped to number 10 of the 30 teams with an average price of $49 per ticket, the lowest it’s been all season. This might be because of the upcoming road trip or the fact that a majority of the Yankees opponents for the rest of the year aren’t contending for a post-season berth. This is great for cash conscious consumers who have yet to see a Yankees game this season.  If you haven’t, now there is more of a reason to than before—strike while the iron is hot!  Surprise your lady-friend, be a hero to your kids, or wow your friends with some great seats. Of the Yankees’ final 21 home games, 14 of those are against teams that you can all but write off for a post-season berth.  We’ve sorted the remaining home games by average cost of a ticket, and there are some relatively affordable games to see this September.


As you can see, the most affordable upcoming Yankee home games coming up are:

1.  NYY v. BAL on 9/6 with an Avg. price of $54.13 per ticket

2.  NYY v. OAK on 9/2 with an Avg. price of $55.58 per ticket

3.  NYY v. BAL on 9/7 with an Avg. price of $59.24 per ticket

You can sort through the remaining Yankees home games and buy tickets here.  Tickets for today’s game against the Detroit Tigers can be had for as low as $10.00 a ticket Conversely, if you are looking to make some coin in the final month of the season, you better already have a supply of Yankees vs. Red Sox tickets.  This is the last home stand for the Yankees, and as expected, these tickets have the highest average price. SeatGeek is forecasting that tickets to these games will sell for an average price of $137.92, $131.61, and $116.57 respectively.


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Seeing Red: Tempers are Flaring in Cincinnati, and the Fans Love It

The Cincinnati Reds have been one of the biggest surprise contenders of this baseball season, having last made the playoffs 15 years ago, in 1995. Before this season, the Reds had finished below .500 nine straight seasons, never finishing better than third in the NL Central since the year 2000. This year’s success, therefore, much like the success of the 2008 Tampa Bay Rays, has come as quite a shock to many baseball fans. Winning with a combination of solid hitting, led by MVP candidate and triple crown threat Joey Votto, and with an incredible array of good young starting pitchers, including rookie sensation Mike Leak, the Reds have begun to get their fans excited for the first time in years. And the fans aren’t the only ones in Cincinnati feeling the heat of an upcoming pennant race, the players are as well.

Brandon Phillips, the Reds’ second baseman, said leading into this week’s series against the St. Louis Cardinals: “I’d play against these guys with one leg. We have to beat these guys. I hate the Cardinals. All they do is b**** and moan about everything, all of them, they’re little b******, all of ‘em. I really hate the Cardinals. Compared to the Cardinals, I love the Chicago Cubs. Let me make this clear: I hate the Cardinals.” This verbal provocation, combined with a tap on the shinguard of Cardinals catcher Yadier Molina, was all that was needed to begin a bench clearing brawl in the first inning last night in Cincinnati. Although the scrum was the bigger headline after the game, the Cardinals victory was far more important. With that win the Cards pulled into a tie for first place with the Reds, and are poised to take sole possession of first with a win over the Reds today. With all this drama, are fans in Cincy paying a premium for tickets to see their Reds? The answer is yes, and no. Certain indicators point towards higher prices, while others show less of an upward trend.

Over the past week, the Reds are ranked 14th in average ticket price on SeatGeek’s new ticket price leaderboard. This hardly constitutes a premium considering the Reds have the 9th best record in the majors, and are tied for the 4th best record in the NL. When we take a closer look at the season long data for the Reds, it becomes more clear that any change in price is minimal. The two graphs below outline the average price of Reds tickets over time, both by date of transaction, and by date of the event for which the transaction took place.



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Top 10 MLB Ticket Prices: Yankees Regain Lead Over Twins, Angels Last

At recently launched pages that analyze average MLB ticket prices in the secondary ticket market on a weekly basis and provide a ranking of all 30 teams, with the ability to drill down by team (i.e. for Yankees ticket prices here).

To complement these highly quantitative pages, we will be doing a weekly blog post to highlight some of the key qualitivative changes from the prior week such as who came out at the top, at the bottom and the biggest movers/shakers from the prior week.


Top 10 MLB Teams by Average Ticket Price (week ended 8-8-2010)


Top 10 MLB Ticket Prices (8-9-2010)



Bottom 10 MLB Teams by Average Ticket Price (week ended 8-8-2010)


Bottom 10 MLB Ticket Prices 8-9-2010

—–> Read more on the SeatGeek Blog

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Red Sox vs. Yankees: Big Series for Sox at Yankee Stadium This Weekend

With the news that Kevin Youkilis is out for the season for the Boston Red Sox, baseball pundits have deemed this series a do or die series for the Sox against the rival New York Yankees this weekend.

As the four game series at Yankee Stadium commences, Boston is six games back of the first place Yankees, 5.5 games behind the Tampa Bay Rays for the Wild Card, and in the midst of a lethal stretch where they play 17 games in a row, including their next 10 on the road. Yet, many wonder if the Sox can bounce from losing Youk and make up pivotal ground in the AL East.

Although it is only August, this series at Yankee Stadium should have a playoff-like atmosphere, as a series win by the Yankees could effectively end the Red Sox season, while wins by the Sox could make it an even tighter three-team division race.

Given the magnitude of this series, Here at SeatGeek we wanted to see how high ticket prices were transacting on the secondary market for each game.

Generally, Yankees vs. Red Sox tickets are going to go for more than any other ticket, as demand is very high for this historic rivalry. Yet, it seems as if the importance of this series is driving the ticket prices up even more than usual.

For this four game series, the average transaction price is $132. Each game is transacting well above $100, with the highest priced game being Saturday, August 7. The average transaction price for that game is $162—the most expensive game at Yankee Stadium this season thus far.

Red Sox @ Yankees, August 2010. Average Transaction Prices





This article is also featured on the SeatGeek Blog

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Alex Rodriguez Hits His Career 600th Home Run…Finally!

Alex Rodriguez took a 2-0 pitch in the first inning of the August 4th game versus the Toronto Blue Jays, and drove it out to Monument Park in center field of Yankee Stadium for his 17th home run of the season. 

Oh yea, it was also his 600th career home run!

After 46 homer-less at-bats in between 599 and 600, A-Rod becomes the seventh member to join the 600 Home Run Club.

While fans at Yankee Stadium were able to witness a truly historic moment, others may have been disappointed with the landing location of the ball.

There are no seats in Monument Park, and no fans were able to cash in on the ball, which was estimated to resell at more than $100,000. Reports say that a security guard caught the ball, and the ball was immediately handed over to the employee’s supervisor. A-Rod is rumored to treat the security guard to lunch with him and actress Cameron Diaz.

Throughout this saga, SeatGeek and Hit Tracker had posted predictions on the SeatGeek Blog as to whether A-Rod might hit 600. Click below to see the predictions for each stadium that A-Rod could have hit 600 at:

While the predictions were not correct, there was a substantially high likelihood that A-Rod’s 600th would land in Monument Park—12.8 percent to be exact.

Congratulations to Alex Rodriguez—the youngest player in the 600 Home Run Club!


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Alex Rodriguez, Stuck at 599, Goes for 600 at Yankee Stadium…Again!

The New York Yankees and Alex Rodriguez wrapped up their road trip Sunday with a disappointing loss to the Tampa Bay Rays at Tropicana Field.

Equally as disappointing (especially for Rays fans looking to cash in on catching A-Rod’s 600th home run ball) was that A-Rod was not in the starting lineup and struck out in his only at-bat.

He’s still stuck at 599 career home runs, yet he heads back to Yankee Stadium hoping to hit the milestone home run in front of the home crowd.

For SeatGeek and Hit Tracker, we’re back to square one. Our original prediction for where A-Rod may hit his 600th home run was for Yankee Stadium. “The Money Seat” is Section 135, Row 18, Seat 6, and the most likely section in which A-Rod may hit the ball is Section 136. Click here to see the full report!

For everyone that only took a guess at Yankee Stadium, you have lucked out now that you have a second chance. To everyone else, you should take a guess at the section the ball will land for a shot at free stuff.

Enter Now–> Redirect to Twitter to Tweet this and enter! or Redirect to Facebook to ‘Like’ and enter!

Meanwhile, baseball fans nationwide are wondering the same thing we are: When is A-Rod actually going to hit 600? According to the chart below, there is a 22 percent chance it occurs during tonight’s game and an 86 percent chance it occurs during this home stand, which consists of three games against the Toronto Blue Jays and four versus the Boston Red Sox.

A-Rod HR Projection 8.2.2010

It’s been 43 plate appearances (38 official at-bats) and seven games since A-Rod hit 599 on July 22 versus the Kansas City Royals. So, 600 has to come soon, right?

For many, A-Rod’s coverage of 600 has been frustrating, since 600 is really only a milestone since it’s a round number. People have been asking what makes 600 different than 601, or 650, or any of the other home runs A-Rod hits in the future.

We spoke with our friend Ross over at NYY Stadium Insider, a Yankees fan advocacy blog, to get his thoughts on this whole situation. Ross, who is a Yankees season ticket holder and diehard fan, thinks that the allure of the situation is due in large part to the money involved with A-Rod’s 600th home run. Rodriguez’s 500th HR ball sold for $103,000, and it is reasonable to expect a similar resale price for 600.

For fans like Ross, whose seats are in the upper deck, the story is fun to follow, but he doesn’t care too much about 600 itself, since he has no chance of catching the ball in his seats. He knows that A-Rod has better milestones to look forward to, such as hitting career home run 757 and breaking Barry Bonds’ home run record, so the most special thing about this home run is its value.

Unfortunately, Yankee Stadium isn’t quite as fan-friendly of a stadium for catching 600 as other stadiums, especially when compared to Progressive Field, where the Yankees recently played. The problem with Yankee Stadium is that there are no standing room only areas to hang out and watch the game, unlike the Home Run Porch at Progressive (in our interview with ball snagging expert Zack Hample, we discussed this in more detail).

Also, strict security rules prevent fans from walking around the stadium and from catching a glimpse of the game from either Section 135 or 136 (where tickets are $90 face value), which are the top two most likely sections for A-Rod’s 600th HR ball to land.

For fans, if you want to have the best chance at catching A-Rod’s 600th and cashing in, you’ll have to make sure you get a seat in one of the most likely sections, as Ross explains in one of his blog posts. “There is no freeloading at Yankee Stadium,” he says.

Fortunately, tickets for the Yankees’ upcoming series versus the Blue Jays are actually transacting for a higher price than the tickets are listing for!

The average transaction price for this series is $63, which means fans are willing to pay around $63 for tickets to see the Yanks play. Yet average listing price for the three-game series is only $49, including two tickets in Section 136 for $77 each (81 percent of face value)! Click on a game below to see SeatGeek’s ticket deals:

When comparing this series’ transaction ticket prices to that of the other two series in which the Blue Jays played at Yankee Stadium, this series’ prices are less than the other series and much less than the Yankees’ series average. As previously mentioned, this series’ average transaction price is $63, which is the same price as tickets for the series in September and less than the first time the Blue Jays came to town in July.

Yankees vs. Blue Jays Ticket Prices

Presumably, few expected A-Rod’s home run chase to last this long. As a result, the price of tickets for the Blue Jays games have not spiked, and fans can still get reasonably priced tickets to witness the milestone and maybe even catch the ball—if he ever hits it!

When A-Rod actually hits his 600th career home run, best of luck catching the ball. Be sure to email justin[at] with any inquiries, and don’t forget to follow us on Twitter @SeatGeek.

Special thanks to Ross from NYY Stadium Insider for his thoughts on A-Rod’s 600th home run. Ross can be found on Twitter @StadiumInsider.


This article is also featured on the SeatGeek Blog.

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The Cardinals-Cubs Rivalry: A Statistical Analysis

Rivalries have always played a huge role in sports, and we all know the fun in rooting against a team we hate.

In the past, rivals have been compared in a number of ways, from who has the best current team to who has won the most championships to who has the best fans.

We at SeatGeek thought it would be interesting to compare rivals based on transactions on the secondary ticket market, which we have found to be a great judge of fan sentiment.

Three weeks ago, we looked at the Mets-Phillies rivalry, and earlier this week we looked at the Giants-Dodgers rivalry. Today, we will be looking at the rivalry between the St. Louis Cardinals and the Chicago Cubs.

The first graph shows the average transaction price per month for February through July. The ticket price data is based on the date transacted, not which game the tickets are for, meaning that if a ticket is bought in February for a game in July, the data is part of February’s average.

Cardinals-Cubs Secondary Market Transaction Price/Month

  • Average Cubs ticket prices are greater than Cardinals ticket prices every month, even though the Cardinals have an 11.5-game lead over the Cubs. This could largely be due to the Cubs playing in Chicago, the third largest city in the United States.
  • Once the season started in April, the Cubs’ highest month coincided with the Cardinals’ lowest month, May.

We also thought it would be interesting to track the ticket price changes as a percentage change over time—with February as our base month.

Cardinals-Cubs Ticket Price Comparison

This allows us to compare consumer sentiment fluctuations across different teams on the same scale.

For a simpler example, let’s look at two teams: Team A and Team B. In February, Team A’s tickets are $5 and Team B’s tickets are $30. In June, Team A’s tickets are $10 and Team B’s tickets are $20. That means Team A experienced a 100 percent increase in ticket prices and Team B experienced a 33.3 percent decrease in ticket prices. Therefore:

  • Cardinals tickets purchased in July are 18 percent below the price of tickets transacted in February.
  • Cubs tickets purchased in July are 24 percent below the price of tickets transacted in February.
  • Excluding May, Cardinals and Cubs ticket prices follow a very similar trend.

We will keep you updated. We plan on updating these plots monthly, in addition to looking at other rivalries. Stay tuned.

Be sure to follow us on Twitter @SeatGeekMLB and email with any questions or comments.

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