Jayson Werth’s iconic beard and long hair have been a big hit in the nation’s capital for years now. 

Knowing Werth’s popularity with fans, the Washington Nationals found a way to incorporate the hair into a unique giveaway. On Wednesday night, the first 20,000 fans to show up to Nationals Park will take home a Jayson Werth Chia Pet, which will include plenty of “hair.”

What makes this unusual is the fact that it will grow facial hair and—at the player’s request—chest hair.

“On our initial tests, we were just doing facial hair and Jayson came to us and said we had to do a little chest hair too,” Nationals chief marketing officer Valerie Camillo said, per ESPN.com’s Darren Rovell.

Werth’s signature look has led to a few giveaways now. It’s a great idea by the Nationals to go away from the typical shirt or poster giveaway and give fans something they don’t see in stores.

[Washington NationalsDarren Rovell]

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